Verified Dealer Program

Badges you can't buy

We score dealerships on how clearly they price cars, using anonymous quotes and contracts that buyers chose to share. No dealership can pay for a badge, and any badge can be lowered or removed if the numbers change.

The four levels

Verified dealer

Quotes from this dealership are usually complete and readable, with no repeated pattern of surprise charges.

Transparency score 60+ with at least 5 analyzed deals.

Silver dealer

Consistently clear quotes and a low rate of add-on charges buyers didn't ask about.

Transparency score 70+ with a low-confidence evidence base or better.

Gold dealer

Strong pricing clarity across many buyers, and paperwork that usually matches the quote.

Transparency score 80+ with a medium- or high-confidence evidence base.

Platinum dealer

Top tier on every standard we can measure, backed by a large amount of buyer evidence.

Transparency score 90+ with a high-confidence evidence base.

What we measure

Every standard below is measured from real, anonymous paperwork. Standards with too little evidence are left unscored instead of guessed, which lowers the confidence level.

Quote completeness

20% weight

How often written quotes include the full picture: price, taxes, every fee, term and rate.

Pricing transparency

18% weight

How often the price a buyer was quoted matched the price that was advertised.

Add-on fee frequency

20% weight

How often quotes carried optional dealer charges beyond taxes and government fees.

Contract consistency

18% weight

How often the final contract matched the numbers on the earlier written quote.

Buyer feedback

12% weight

Approved buyer answers about clear pricing, explained fees and matching paperwork.

Response time

6% weight

How often a buyer's written question got an answer within one business day.

Pricing competitiveness

6% weight

How the typical quoted price compares with market value for the same vehicle.

Never for sale

Dealerships cannot buy, sponsor or negotiate a badge. Payment plays no part in scoring.

Re-checked regularly

Scores are recalculated on a rolling schedule and whenever enough new evidence arrives.

Privacy first

Only aggregated, anonymous data is used. Nothing on a profile can identify a buyer.

Dealerships with a current badge

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Badges describe measured patterns in past paperwork. They are estimates, not a promise about your deal, and they never imply a dealership is perfect.